Nov 23
Do you know what the smartest thing about competition is? It’s the facility to see what they are doing, where they spend their money and what works or doesn’t work. That is the reason why I find the claims that big competition is bad to be daft. Take PPC as an example – you’ll find out so much about your market simply by monitoring the ads of your rivals. And with tools like PPC Bully 2.1 it is really easy. See what keywords they bid on and how long they keep their ads up to see what works and what not. Competition is only a pleasant thing and you should be hunting for crowded places rather than avoiding them – this is where the cash is.